What if I need services that aren't listed on this page?
When you get in touch, be sure to mention any extra services you may need. We can discuss them during your design consultation and I can provide you with a seperate quote. If it’s something beyond my expertise, I may have some recommendations for you.
Most of your samples are real estate related. That’s not my industry. Can you still help me?
Transition is a part of life. While I may have had the most design experience in real estate, creative solutions can apply to any industry. I have a variety of interests, broad knowledge bank, and am eager to learn from those with other specialties. Whether your business is fashion, cakes, or high-tech gadgets, I’m sure we can work together!
Do you do copywriting?
I can help you brainstorm a tagline, mission statement, or short messaging for your brand. Lengthy copy for brochures or websites is not service I provide. I may have a qualified copywriter in my network I can refer you to.
Do you do website design? or We need a large e-commerce website or something with more functionality than Squarespace or Wix. Can you help?
It would be a disservice to you to offer something I don’t specialise in and therefore website design is not available through me however, I may have some recommendations for you. If we work together on your branding and then you hire a web designer/developer, it may be possible for me to serve as a consultant on the project to make sure the design is consistent with your brand identity. This service is offered at an hourly rate and is only available if I did the branding since I can’t speak to the creative thought process or intention of a another designer that executed your branding.
I can DIY my branding. Why hire a professional?
Can you get by with Canva for social media assets and a pre-made logo? Sure. Can you get further with professional branding? Absolutely. You’ve invested in other aspects of your business, why not invest in creative strategy? Professional branding strrategically creates an identity that communicates your brand’s personality, targets your ideal audience, and executes aesthetic decisions aligned with your business goals. Working with a professional designer is a collaborative process that leverages your expertise and niche knowledge with the vision and skills of the creative. Branding can differentiate your business from competitors, create a visual memory, build customer/client loyalty, and get the attention of potential customers/clients.
I already know what I want the brochure to look like. I just need someone to create it, and maybe make it pop. Can you help?
I enjoy when potential clients are exercising their creative thought! However, in cases like this I’m likely not good fit for your project since you are looking solely for a technician. My process and rates are not for production work.
The brand identity is already established and there’s a small project coming up that we need ASAP. Can you help?
My work is primarily creating new brand identities and I enjoy working with clients. It sounds like you need a designer who focuses on production work. I recommend you develop a relationship with a designer (perhaps on retainer) that you can use for these ongoing needs.
Can you design just a logo for me? I don’t need the strategy workshop.
The short story: I position myself as a collaborative professional and not a task-focused technician therefore I do not offer one-off à la carte services. I offer collateral only as add-ons to purchased packages or as part of an on-going client relationship.
The true story: Problem-solving, collaboration, and providing value are at the core of the process, so we’ll get to know your brand, audience, and goals before we invest in making things look great. It’s difficult to assess areas of improvement and opportunity without knowing your brand, customer pain points, etc. It’s important to spend time listening to your story before any solutions are offered because every business is different.
The workshop ensures that:
The client has done critical thinking internally and there is alignment on business goals, brand messaging, etc prior to introducing design and deliverables.
There is purposeful branding aligned with your businesses’ specific goals, customers, and definition of success. It’s important to be objective-oriented instead of task-oriented.
Wanting to rebrand just for the sake of a new look isn’t a solution or strategic move. Instead, consider this: is the goal of the rebrand so that the aesthetic communicates a message that is valuable to your target audience, thus attracting more buyers and increasing revenue?
For existing businesses, it helps evaluate the brand’s strengths and uncover what can be improved upon. Sometimes the workshop uncovers that the client only needs a brand refresh, instead of a new one (thus saving them money!). As cliché as it sounds, your success is my success so getting dirty now means smoother sailing later on. If you want to just dive into design, I suggest hiring a technician or designer specializing in production work.
There will be a conference or video call with the project’s point of contact, necessary stakeholders, and the designer. Please schedule at least 1.5 to 2 hours for this. We will answer key questions about your brand, brainstorm for tactics, and collaborate on the best way to achieve your business goals through design. To have the most efficient session possible, there is a workbook for all clients to complete prior to the workshop. To ensure you get the most out of your time, money, and resources, the workshop is a required part of my design process.