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The process

Discovery - Design - Delivery


Phase One: Discovery



Once you complete the form, I’ll review. If we’re a great fit, we’ll schedule a free consultation call. If you’d like to move forward with the project, you’ll receive a proposal with your selected services, a contract, and an invoice for the non-refundable deposit of 30% of total project cost (this confirms your booking and includes the strategy workshop).



Strategy Workshop

Since problem-solving, collaboration, and providing value are at the core of the process, your brand, audience, and goals are explored before we invest in making things look great. It’s difficult to assess areas of improvement and opportunity without knowing your brand, customer pain points, etc. It’s important to spend time listening to your story before any solutions are offered because every business is different.

The workshop ensures that:

  1. The client has done critical thinking internally and there is alignment on business goals, brand messaging, etc prior to introducing design and deliverables.

  2. There is purposeful branding aligned with your businesses’ specific goals, customers, and definition of success. It’s important to be objective-oriented instead of task-oriented.

Wanting to rebrand just for the sake of a new look isn’t a solution or strategic move. Instead, consider this: is the goal of the rebrand so that the visuals communicates a message that is valuable to your target audience, thus attracting more buyers and increasing revenue?

For existing businesses, it helps evaluate the brand’s strengths and uncover what can be improved upon. Sometimes the workshop uncovers that the client only needs a brand refresh, instead of a new one (thus saving them money!). As cliché as it sounds, your success is my success so getting dirty now means smoother sailing later on. If you want to just dive into design, I suggest hiring a technician or designer specializing in production work.

There will be a conference or video call with the project’s point of contact, necessary stakeholders, and the designer. Please schedule at least 1 to 2 hours for this. We will answer key questions about your brand, brainstorm for tactics, and collaborate on the best way to achieve your business goals through design. To have the most efficient session possible, there is a workbook for all clients to complete prior to the workshop. To ensure you get the most out of your time, money, and resources, the workshop is a required part of my design process.


Creative without strategy is called art

— Jef I. Richards


Phase Two: Design


Creative Development

We had a meeting of the minds and it’s time to design! You’ll receive an invoice for 35% of the total project cost. “Modern” and “make it pop” are just a few of the various vague terms that are counter-productive to branding. To ensure we’re on the same page, the design process starts with moodboarding: a collage of styles, colors, images, etc that act as inspiration for the initial stages.

Once a creative direction is selected, work begins on your visual identity such as logo, color palette, and typography. Don’t worry, there are proofs to review throughout to ensure we’re still thinking the same thing! With those assets finalized, your Style Guidelines are created and can be utilized in the future to keep a consistent brand experience throughout all platforms, media, and collateral. Depending on the scope of your project, additional assets may be created such as social media graphics or stationery.

*Project cost does not include price of collateral production and shipping (e.g. printing business cards) or signing up for platforms/services (e.g. Mailchimp).


Phase Three: Delivery



It’s time to launch! You’re feeling confident in your brand identity and you’re ready to show it off! You’ll receive the final invoice for 35% of the total project cost. Once the final invoice is paid, files are provided, with instruction if necessary.



Ready to dive in?

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